Introduction
This prospectus was commissioned by Islington Council‘s Local Economies Team and is funded by the UK Government through the UK Shared Prosperity Fund. The document has been created by Office S&M Architects with support from Jamila Saha and additional community engagement carried out by Holloway Neighbourhood Group. A microsite, created by Adam Tarasewicz, has been developed to go with this document.
History of Nag's Head
Future
Site allocations, tall buildings and council policies
The future of Nag’s Head Town Centre will bolster existing retail uses, build more homes and create spaces for employment opportunities. In the next 15 years, the Islington Local Plan expects 1,530 homes and 22,000 sqm of office space to be delivered in the town centre.
Key Development Sites
As part of the Local Plan, a series of site allocations have been identified. A key development site is the Morrison's supermarket and its car park. It has been identified for mixed-use development, including residential, retail and office space with Nag’s Head Covered Market being retained and enhanced. This site, along with 5 others in the Nag’s Head area, have been highlighted by the Islington Tall Buildings Study as potential sites for buildings above 30 meters. Another key site just outside the Nag’s Head Town Centre is the redevelopment of Holloway Prison. This is a residential-led development with community uses including a Women’s Building and open space.
In addition to the Local Plan's site allocations, planning applications are being considered for other sites including Marlborough Building and 356 Holloway Road. The London Metropolitan University also intend to improve its Holloway Road campus, making it more welcoming for community events and visible in the streetscape. Alongside this are projects funded by the Community Infrastructure Levy (CIL) and Secton 106 (S106) ensuring developments support community needs and improvements. You can find more information on Islington Council's Interactive Map.
Sustainability and Climate Action Initiatives
Islington Council is working on several initiatives to improve the lives of residents in and around the town centre. An example of this is the Annette Road Liveable Neighbourhood initiative which combines improvements to local streets, greening and low-traffic measures to reduce road danger and create greener and healthier spaces. This initiative also links up with Transport For London (TfL) cycle route C50, connecting Finsbury Park, Nag’s Head and York Way. Islington Council is working in partnership with London Metropolitan University and the Emirates Stadium to promote the proposal for an Arsenal Net Zero Neighbourhood. This would see the building of a district heating network supplying low carbon heating to homes and local businesses, improving energy efficiency, and installing solar panels and electric vehicle charging points.
Engagement
We understand the importance of listening to and making local voices heard as local peopleare experts on the local area. As part of Nag’sHead Prospectus of Ideas, we set out to find what local businesses, residents and visitors think of the town centre and what would make it better for all, now and in the future.
Engaging with the community
We understand the importance of listening to and making local voices heard as local people are experts on the local area. As part of Nag’s Head Prospectus of Ideas, we set out to find what local businesses, residents and visitors think of the town centre and what would make it better for all, now and in the future.
Listening to the community
Between June 2024 and February 2025, we spoke to a wide range of community members including youth groups to ensure local youngvoices are heard, businesses to capture the diverse range of retail interests in the town centre and nearby Tenants and Residents Associations (TRA) to involve local residents. To ensure the prospectus aligns with the wider council priorities, the stakeholder engagement also involved the Nag’s Head ward councillors along with various key departments of Islington Council, including Planning, Cultural Enrichment and Transport as well as Local Economies.
Varied Engagement Methods
People were invited to share ideas through a range of engagement methods that included walkabouts, workshops, interviews, direct e-mailing and an online consultation site on Let’s Talk Islington.
Holloway Neighbourhood Group captured local voices through a series of engagement sessions that included:
- Stalls in the Nag's Head Shopping Centre
- Open House and other conversations at the Old Fire Station
- A knitting group at Selby's
- Youth engagement at McDonald's
- Taling to parents at Pakeman Primary School
- Walkabouts around the town centre
A clear vision for Nag's Head
The foundation of this vision and the catalogue of ideas lies in the wealth of initiatives and projects already happening in the Nag’s Head area. The aim with this vision is build onto and celebrate these initiatives while at the same time outline new ideas that together with the the existing opportunities envision the future of Nag’s Head.
Create stepping stones for local businesses to growth and testing new ideas and celebrates Nag’s Head as a small business hub. It also identifies opportunities for young people in the area both through creative and trade paths.
The vision outlines opportunities for improvements from a social, economic and environmental view point.
It aims to enhance the current daytime economy and programming while at the same time identify opportunities for the evening or night time economy to grow. This will help activate the town centre throughout all hours of the day.
Through the catalogue of ideas presented in this chapter we show examples of how future improvements can be made in Nag’s Head that respond to the aspirations and needs of local people and stakeholders.
Funding streams
There is a range of resources and other organisations available to help access funding streams for future projects, both from council funds and charities. The list below identifies some key funding streams and resources that can support the future delivery of the prospectus.
National and Regional Funding
Funding for projects can also be obtained from funding streams from central government, the GLA and TfL through grants, investment programs and partnerships supporting infrastructure, transport, and community development.
