You said:

“There are still many shops that offer excellent value and there is a very wide variety on offer”

A map showing the potential locations of either architectural or urban intervention

Nag's Head Loyalty Card

Nag’s Head Town Centre has a varied retail offer with many people visiting the town centre daily. Through engagement, the community asked for initiatives that keep the town centre and its retail offer cost-friendly for all as many local people have low disposable income.

Local Loyalty Card would introduce a new loyalty card for Nag’s Head Town Centre that supports local businesses and encourages people to shop locally. The card could offer discounts from independent shops in the town centre with special reductions for local students, local workers, NHS staff or older people etc. This would encourage a wider range of people to contribute to the local economy who are currently not shopping in Nag’s Head Town Centre.

The loyalty card would build on the work of the microsite that has been created as part of Nag’s Head Prospectus of Ideas and a page could be added to the website promoting ongoing discounts or offers. This would be paired with a marketing campaign including stickers that businesses who are part of the Local Loyalty scheme could display in their shops. This proposal would strengthen the local economy by highlighting the current offer of traders and helping money stay locally.

Potential Stepping Stones

Short-term

1. Graphic design of loyalty card and addition of new download page on Nag's Head Prospectus website.

2. Marketing of loyalty card including loyalty card promotion stickers for local businesses to display in shops.

Case Studies

Love LoCally Card

The Love LoCally Card forms part of the wider work of the Caledonian Trader’s Association and aims to support independent businesses and encourage people to shop locally. Shoppers can use their cards to unlock discounts and offers at independent businesses. This initiative contributes to community wealth-building by creating an incentive for boosting the local economy and supports sustainable trading by highlighting opportunities for local trade.

Image credit:

Caledonian Traders

Local Buyers Club Islington

The Local Buyers Club promotes independent businesses, offering memberships with discounts at shops, cafes, and restaurants. The Local Buyers Club also supports local initiative, including the Trick or Eat campaign with food collections for people experiencing hardship and the Winter Toy Appeal for children in poverty. Cards can be used online or in-store, fostering community connections and championing sustainable, local shopping.

Image credit:

Local Buyers Club